Ice Fire Dragons and Japanese cucumbers. When set design throws you a curveball

 

One of my favourite directors, Christian Bevilacqua phoned me with a project where we had to have food fantasies.  A dream come true?  Harder to pull off than I would have thought.

 Here is Kevin Kalaba, our art director with his thinking cap on. The project was to design food that looked like it had been 3-D printed in the Mother's kitchen - cuts out the farm to table bit a bit.

Here is Kevin Kalaba, our art director with his thinking cap on. The project was to design food that looked like it had been 3-D printed in the Mother's kitchen - cuts out the farm to table bit a bit.

 Here is what came out of Kevin's brain.

Here is what came out of Kevin's brain.

 The commercial was for COX Communications and they wanted to present a futuristic world where our culinary designs went beyond just the delectability of the food and into the world of 3D design.  There was the Dad spoon feeding his toddler with a literal flying carrot careening through the air on the spoon, into the mouth receptacle attached to the face of the gleeful boy

The commercial was for COX Communications and they wanted to present a futuristic world where our culinary designs went beyond just the delectability of the food and into the world of 3D design.

There was the Dad spoon feeding his toddler with a literal flying carrot careening through the air on the spoon, into the mouth receptacle attached to the face of the gleeful boy

IMG_7555 (1).jpg
 The Fun Yun style snack for the kid watching a 1950's sci -fi battlestar TV show  We had to cook up batches of salty powder so that the kid really seemed to enjoy it - don't remember learning how to do that in set design school!

The Fun Yun style snack for the kid watching a 1950's sci -fi battlestar TV show

We had to cook up batches of salty powder so that the kid really seemed to enjoy it - don't remember learning how to do that in set design school!

 Dan, our amazing sculptor carving up the Fire Dragon Ice cream cake for the 12 year old's birthday party delight! Here is Dan with the un-painted dragon. Chocolate, Vanilla or Mint and Chip flavour?

Dan, our amazing sculptor carving up the Fire Dragon Ice cream cake for the 12 year old's birthday party delight! Here is Dan with the un-painted dragon. Chocolate, Vanilla or Mint and Chip flavour?

 A few of those kids really did try to lick it.

A few of those kids really did try to lick it.

 

 

 And then there was the entire Thanksgiving feast!  Voila, le mashed potato sculpture.. avec le beurre bien sûr!

And then there was the entire Thanksgiving feast!

Voila, le mashed potato sculpture.. avec le beurre bien sûr!

 Cranberry sauce in a raspberry aspic

Cranberry sauce in a raspberry aspic

 Asparagus spears with some sort of balsamic reduction swirl...yum yum.

Asparagus spears with some sort of balsamic reduction swirl...yum yum.

 Marshmallows - the yams are inside of course- duh!

Marshmallows - the yams are inside of course- duh!

 Caviar stars with a light dusting of nitrogen egg yolk.... okay, we were trying!

Caviar stars with a light dusting of nitrogen egg yolk.... okay, we were trying!

 The prop men literally risking their lives for the craft.. hehhee.

The prop men literally risking their lives for the craft.. hehhee.

 Plenty of jokes about what this was supposed to be. Bon appetit!!

Plenty of jokes about what this was supposed to be. Bon appetit!!

 
emma fairley